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Privacy Policy
Poise London operates the website poiselondon.com (the “Website”) and is committed to
protecting your privacy and handling your personal information responsibly and securely.
This Privacy Policy explains how we collect, use, store, and protect your personal information
when you visit our Website, create an account, place an order, contact us, or otherwise interact
with our services.
By using our Website, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Poise London is an online retail business based in London, United Kingdom.
For the purposes of applicable UK data protection laws, including the UK General Data
Protection Regulation (UK GDPR) and the Data Protection Act 2018, Poise London is
responsible for processing your personal information as described in this Privacy Policy.
If you have any questions about this Privacy Policy or how we handle your personal information,
please contact us using the details below.
2. Information We Collect
We may collect and process the following types of personal information:
Information You Provide Directly
When you place an order, create an account, contact us, or subscribe to our marketing
communications, we may collect:
● Full name
● Billing and delivery address
● Email address
● Telephone number
● Account login details
● Order and purchase information
● Communication and customer service enquiries
● Marketing preferences
Payment Information
When you make a payment, your payment details may be processed securely by our third-party
payment providers.
We generally do not store your full payment card details on our own systems. Payment
information is handled by the relevant payment service provider in accordance with its own
privacy and security policies.
Information Collected Automatically
When you use our Website, we may automatically collect certain technical information,
including:
● IP address
● Browser type and version
● Device information
● Operating system
● Website pages you visit
● Date and time of visits
● Referring website
● General location information
● Information about how you interact with our Website
We may collect this information through cookies and similar technologies.
3. How We Use Your Information
We may use your personal information to:
● Process and fulfil your orders
● Arrange delivery of your purchases
● Process payments and refunds
● Communicate with you about your orders
● Respond to customer service enquiries
● Manage your customer account
● Provide and improve our Website and services
● Prevent fraud and protect the security of our Website
● Maintain business and financial records
● Comply with legal and regulatory obligations
● Send marketing communications where you have provided appropriate consent or where
permitted by applicable law
● Understand customer behaviour and improve our products, services, and online
experience
4. Legal Basis for Processing
Your Information
Under UK data protection law, we must have a lawful basis for processing your personal
information.
Depending on the circumstances, we may process your information because:
● It is necessary to perform a contract with you, such as processing and delivering your
order.
● It is necessary for us to comply with a legal obligation.
● We have a legitimate interest in operating, managing, securing, and improving our
business and services.
● You have given your consent, where consent is required by law, such as for certain
marketing or non-essential cookies.
Where we rely on your consent, you have the right to withdraw that consent at any time.
5. Marketing Communications
If you have signed up to receive marketing communications from us, we may send you
information about our products, promotions, offers, and services.
You can unsubscribe from marketing emails at any time by:
● Clicking the “unsubscribe” link included in our marketing emails; or
● Contacting us directly.
Please note that even if you opt out of marketing communications, we may still send you
essential service-related communications, such as order confirmations, delivery updates, or
important information about your purchases.
6. Cookies and Similar Technologies
Our Website may use cookies and similar technologies to improve your browsing experience,
remember your preferences, understand Website usage, and support marketing and analytics
activities.
Cookies may be used for purposes such as:
● Essential Website functionality
● Shopping cart and checkout functionality
● Website analytics
● Performance monitoring
● Personalisation
● Advertising and marketing
Where required by law, we will ask for your consent before placing non-essential cookies on
your device.
You can manage or disable cookies through your browser settings or, where available, through
our cookie consent tool.
Disabling certain cookies may affect the functionality of parts of our Website.
7. Sharing Your Information
We may share your personal information with trusted third parties where necessary to operate
our business and provide our services.
These may include:
● Payment processors
● Delivery and courier companies
● Website hosting and technology providers
● E-commerce platform providers
● Email and communication service providers
● Analytics and marketing providers
● Fraud prevention and security providers
● Professional advisers, where necessary
● Government authorities or law enforcement agencies where legally required
We only share information where there is a legitimate reason to do so and, where applicable,
appropriate contractual and security measures are in place.
We do not sell your personal information to third parties.
8. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to
ensure that the transfer is carried out in accordance with applicable UK data protection laws and
that appropriate safeguards are in place where required.
9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes
described in this Privacy Policy.
The length of time we keep information depends on factors such as:
● The purpose for which it was collected
● Our ongoing relationship with you
● Legal, accounting, and regulatory requirements
● The need to resolve disputes or enforce agreements
● Fraud prevention and security requirements
When information is no longer required, we will securely delete it or anonymise it where
appropriate.
10. Data Security
We take reasonable technical and organisational measures to protect your personal information
against unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of transmitting information over the internet or storing electronic
information can be guaranteed to be completely secure.
You are responsible for keeping any account passwords confidential and should notify us if you
believe your account has been accessed without permission.
11. Your Data Protection Rights
Under UK data protection law, you may have the right to:
● Request access to the personal information we hold about you.
● Request correction of inaccurate or incomplete information.
● Request deletion of your personal information in certain circumstances.
● Request restriction of processing in certain circumstances.
● Object to certain types of processing, including direct marketing.
● Request the transfer of your information in certain circumstances.
● Withdraw consent where we rely on consent as our legal basis for processing.
To exercise any of these rights, please contact us using the contact details provided below.
We may need to verify your identity before processing certain requests.
12. Children’s Privacy
Our Website is not intended for children under the age of 18, and we do not knowingly collect
personal information from children.
If you believe that a child has provided us with personal information, please contact us so that
we can take appropriate action.
13. Third-Party Websites
Our Website may contain links to third-party websites, services, or social media platforms.
We are not responsible for the privacy practices or content of third-party websites. We
recommend reviewing the privacy policies of any third-party websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business,
services, legal requirements, or data protection practices.
Any updates will be published on this page, and the “Last Updated” date will be amended
accordingly.
We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have any questions about this Privacy Policy, how we use your personal information, or
wish to exercise your data protection rights, please contact us:
Poise London
Website: poiselondon.com
Email: info@poiselondon.com
You also have the right to lodge a complaint with the UK’s data protection regulator, the
Information Commissioner’s Office (ICO), if you believe your personal information has been
handled unlawfully.